Madison Eisenman, a licensed realtor and founder of The Eisenman Group, leads a dynamic team serving clients across Ohio and Kentucky. Known for her approachable personality and market expertise, Madison wanted to elevate her brand by going beyond traditional real estate marketing. To do this, she partnered with isight media to create compelling branding videos that tell her story, highlight her team’s values, and build a stronger emotional connection with her audience.
Objective
The goal of the collaboration was to create a series of story-driven videos that would build brand awareness for Madison and The Eisenman Group, differentiate her from competitors through a personal and memorable brand narrative, drive engagement across social media platforms, generate leads for property listings, and humanize the team to build trust with potential clients.
our process
The partnership between isight media and The Eisenman Group involved several thoughtful and collaborative phases:
brainstorming sessions
Multiple storyboard sessions were held with Madison to uncover what makes her brand unique, identify target audiences, and map out the visual storytelling approach. These sessions also included deep discussions on her values, brand tone, and vision for the business.
script writing
Together with Madison, the team crafted messaging and a tagline that encapsulated her personality and real estate philosophy. This included the development of a unifying narrative that could be carried across multiple video pieces.
planning & coordination
isight media conducted location scouting to ensure each video backdrop would visually support the story. Filming logistics were carefully managed to minimize disruption to The Eisenman Group’s operations and maximize shooting efficiency.
Filming & Interviews
Video shoots included a mix of lifestyle footage, interviews, and behind-the-scenes moments with Madison and her team. Interviews were approached with a casual, conversational tone to bring out authentic responses.
Editing
isight media maintained close collaboration throughout the post-production process to ensure each video aligned with The Eisenman Group’s visual brand and emotional tone. Edits focused on keeping the content both professional and personal.
distribution
Once finalized, the videos were strategically distributed across The Eisenman Group’s marketing channels—including Instagram, Facebook, YouTube, and their website. Optimized versions of each video were created for vertical and horizontal viewing formats to enhance engagement across platforms. The team implemented a rolling content calendar to release each video in a cadence that maintained momentum and visibility.
our results
The video campaign yielded notable outcomes:
4
videos
70K+
organic views
2K+
organic impressions
Conclusion
Through this video initiative, Madison Eisenman established herself not only as a knowledgeable realtor, but also as a relatable, trusted guide in the home-buying process. By authentically sharing her brand’s personality and highlighting the emotional side of real estate, the campaign generated lasting visibility and audience connection. This project reinforced her belief that boots or heels—whatever it takes—she’s here to make the deal happen.
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