Triversity

Background

Triversity Construction, a $120 million commercial construction company based in Cincinnati, Ohio, serves prominent clients such as Procter & Gamble, Fifth Third Bank, and Cincinnati Children's Hospital. Recognized for their commitment to community and values, Triversity emphasizes the significance of each project beyond mere construction, focusing on the impact these structures have on clients and the community. To convey these narratives effectively, Triversity partnered with isight media to produce compelling video content that highlights the purpose and influence of their projects.

Objective

The primary goal was to create videos that reflect Triversity's dedication to customer experience, positive community impact, and their core value of "building a better way, together." By showcasing clients' stories—specifically those of the Cincinnati Art Museum and Xavier Jesuit Academy—the videos aimed to illustrate why these structures were built and their significance to both the clients and the broader community.

our process

The collaboration between isight media and Triversity involved several key steps:

Brainstorming Sessions

Joint meetings with the Triversity team to define video goals, target audiences, and key story elements.

Client Engagement

Inclusion of representatives from the Cincinnati Art Museum and Xavier Jesuit Academy to understand their missions and values, ensuring authentic storytelling.

Planning and Coordination

Close collaboration with Triversity's construction operations team to identify and schedule filming during pivotal project milestones, capturing the construction journey from demolition to completion.

Interviews

Preparation of guiding questions to facilitate natural and comfortable interviews, minimizing scripted responses and capturing genuine insights.

Editing

An iterative process involving all stakeholders to ensure the final videos aligned with the shared values and missions of Triversity and their clients.

distribution

The finalized videos were strategically distributed across both Triversity's and the clients' social media platforms and websites. A content calendar was developed to schedule video releases, particularly for progress updates, and optimized formats—including horizontal and vertical cuts—were created to enhance engagement across different platforms.

our results

The video campaign yielded notable outcomes:

videos

7K+

organic impressions

5K+

organic views

Conclusion

Through this video initiative, Triversity effectively showcased their commitment to clients and the community, emphasizing that their work transcends traditional construction. By highlighting the meaningful impacts of their projects, the videos reinforced Triversity's dedication to making the world a better place, aligning with their core values and mission.

our work